Why Us
For consumers in Switzerland, managing insurance and financial expenses represents a significant part of the family budget. In a complex and constantly evolving market, relying on an insurance broker can offer significant advantages in terms of savings and optimization of resources.

Key Points
Significant Savings on Health Insurance Premiums
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A broker can help identify the most cost-effective options, with the potential for significant savings.
Cost Optimization for Auto Insurance
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With the help of an expert, you can reduce your vehicle insurance costs.
Affordable Housing Coverage
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A broker can assist in finding competitively priced home and contents insurance policies.
Advantageous Financial Planning
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Professional advice can lead to more effective financial strategies and long-term savings.
Smart Tax Optimization
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Through informed financial planning, you can take advantage of opportunities to reduce your tax burden.

Why Us

Save
In 2025, approximately 0.4 million insured individuals in Switzerland could save 40% or more on their health insurance premiums. According to an analysis by Comparis, the maximum potential savings exceed **CHF 3,500 per year**. Health insurance is mandatory in Switzerland and represents a significant expense for families. The rise in premiums in recent years has made it even more important to find ways to control costs. **Comparis.ch** is a leading platform in Switzerland for comparing health insurance options. One concrete way to reduce costs is by choosing alternative insurance models such as **HMO, family doctor, or Telmed**, which can offer **premiums up to 25% lower** than the standard model. These models limit the choice of the **first point of contact** for medical care but, in return, provide significant financial savings. Another strategy for lowering premiums is increasing the deductible. By opting for the **maximum deductible**, adults can save up to **CHF 1,540 per year**. The deductible is the amount policyholders must pay out-of-pocket before the insurance starts covering expenses. A higher deductible results in a lower monthly premium. Since **basic health insurance benefits are identical across all insurers**, switching providers can lead to significant savings. Comparing different offers is crucial, and a **broker can simplify this process**, which is often complex for individual consumers. Additionally, those working **at least eight hours per week for the same employer** can exclude **accident coverage** from their health insurance, reducing premiums by up to **10%**. In Switzerland, employee accident insurance is generally covered by the employer. The substantial **savings opportunity—up to CHF 3,500**—in the context of rising healthcare costs highlights how **insurance brokers can play a crucial role** in helping consumers optimize their expenses in this sector. The fact that nearly **half a million people** have the potential to reduce their premiums by over **40%** suggests a lack of awareness or **consumer inertia** regarding their health insurance choices. This scenario creates a **significant opportunity for brokers**, who can provide **education and assistance** in identifying the most advantageous solutions. --- ### **Optimizing Auto Insurance Costs** In the Swiss **auto insurance market**, price differences between providers can be **considerable**. A **broker can help** navigate various offers, identifying the **best policy at the most competitive price** based on the client's specific needs. **Optimizing coverage** is another key aspect of **cost reduction**. For example, for **older vehicles**, a **partial casco** policy may be sufficient instead of **full casco**, leading to **lower premiums**. Additionally, **increasing the deductible** can further reduce **annual insurance costs**. It is interesting to note that **auto insurance premiums have dropped by 22.4% since 2004**, thanks to the introduction of **direct insurers** and greater **price transparency**. Despite this long-term downward trend, the market remains complex, and **a broker's advice can still make a difference** in finding the most competitive deals. One striking statistic is that **young foreign drivers** in Switzerland **can pay up to 74% more** than Swiss citizens for auto insurance. This highlights how **specific population segments** can particularly benefit from **a broker’s expertise**, as they can **identify more suitable and cost-effective options**. Brokers also provide valuable insights on **discounts and premium-saving models** offered by different insurance companies. These discounts may be based on factors such as **driving history, vehicle safety features, or premium payment methods**. The **significant decline in auto insurance premiums over time**, despite existing **cost disparities (e.g., nationality-based differences)**, suggests that while the market has become more **transparent**, **individual circumstances and the ability to navigate options** remain crucial factors where **brokers can add substantial value**. The **expected increase in premiums in 2025**, despite the **long-term downward trend**, indicates a **potential market shift**, possibly due to **inflation and rising claims costs**. In this context, the **role of brokers in securing competitive rates** becomes even more critical for consumers. --- ### **Affordable Home Coverage** **Comparis.ch** highlights a **"great savings potential"** in comparing **household contents insurance** and **private liability insurance**. A **broker can assist** consumers in comparing different offers to find the most suitable coverage **at the best price**. In some cases, **combining household contents insurance with private liability insurance** in a **single policy** can be **more cost-effective** than purchasing two separate policies. A broker can recommend the **most economical solution** for obtaining **comprehensive coverage**. The **requirement for building insurance** (property insurance) varies by **canton**. It is **mandatory in most cantons but not all**. A broker can ensure that **property owners comply with local legal obligations** while avoiding unnecessary costs. For **household contents insurance**, homeowners can often **choose different coverage levels and deductibles**, affecting the premium amount. A broker can help **understand these options** and **find the right balance** between **cost and protection**. **Comparing multiple insurance providers** through platforms like **Comparis.ch**, often **facilitated by brokers**, helps consumers identify the most **suitable and cost-effective** options. The **home insurance market** offers **various companies** with **different pricing structures and coverage details**. The **variation in building insurance requirements across cantons** underscores the importance of **localized expertise**, which a broker can provide. Brokers ensure that **clients comply with regional legal requirements** without incurring **unnecessary expenses**. The **"great savings potential"** identified by Comparis is likely due to the fact that **many consumers do not regularly review their home insurance policies** or **compare available offers**, leading to **overpayment**. Brokers can **proactively encourage this review process** and simplify the **comparison process**, ensuring that clients get **the best value for their coverage**.

Advantages
Financial advisors can assist with wealth creation, financing and retirement planning. A broker, often acting as a financial advisor, can provide a comprehensive view of the opportunities available to help you achieve your financial goals. Independent financial advisors operate without ties to specific banks or investment institutions, ensuring impartial advice. Independence is a key benefit of using a broker, as they are not incentivised to promote specific products. Financial planning can include optimising supplemental pension plans and protecting assets. This highlights the long-term benefits of financial planning, which go beyond simple insurance. Independent advisors who operate a fee-only remuneration model are compensated directly by the client, ensuring transparency and no hidden fees. This model aligns the advisor's interests with those of the client, as their earnings depend on the quality of the advice provided. Clients of independent financial advisors can achieve significant long-term savings by avoiding expensive and inefficient products. Brokers have access to a wide range of financial products and can select those that offer the best value for the client. The move towards fee-based independent financial advisors suggests a growing consumer awareness and preference for transparent and unbiased financial advice. This model directly addresses the potential conflicts of interest that may arise when advisors are compensated via commissions on specific products. While direct and quantifiable savings in financial planning may be less immediate than insurance premiums, the emphasis on avoiding expensive products and optimising long-term financial strategies means that the “cheap” aspect of financial planning through a broker translates into significant, if potentially less immediately visible, financial benefits. Smart Tax Optimisation. Contributions to the third pillar (pillar 3a) are tax deductible, leading to a potential saving of over CHF 2,000 per year for employees at an average marginal tax rate. The third pillar is a voluntary private pension scheme in Switzerland that offers tax advantages. The maximum deductible amount for contributions to the third pillar in 2025 is CHF 7,258 for employees with a pension fund (second pillar) and CHF 36,288 for self-employed workers without a pension fund. These limits are set annually by the government. Brokers can advise clients on how to maximize their contributions within these limits to optimize tax savings. Voluntary contributions (purchases) into the second pillar (pension fund) may also be tax deductible. This allows individuals to increase their retirement savings while reducing their ongoing tax burden. Financial and tax advisors can assist with overall tax planning by identifying allowable deductions for various expenses (e.g. training costs, donations). The Swiss tax system is complex and many potential deductions may be overlooked by individuals. Planning for withdrawals from pension funds and the third pillar can also impact taxation, with withdrawals often taxed at a lower rate than ordinary income. Strategic retirement income planning can lead to significant tax benefits. Brokers can advise on the most tax-efficient withdrawal strategies. The significant difference in maximum deductible amounts for Pillar 3 between employees and self-employed individuals highlights the different pension and tax planning needs of these two groups. Brokers should tailor their advice accordingly to maximise tax benefits for each type of client. The mention of the possibility of splitting Pillar 3 assets across multiple accounts to stagger withdrawals and optimise taxation exemplifies the level of sophisticated tax planning an experienced broker can provide. This goes beyond simply paying into Pillar 3 and involves strategically managing these assets over time to minimise the overall tax burden in retirement.

Investments
In Switzerland, real estate brokers typically charge a **commission of 2-3%** of the sale price for houses and **5% for land**. These are the **standard rates** in the Swiss real estate market. The services of a real estate broker include **property valuation, the creation of marketing materials, and the management of property viewings**. Brokers handle many aspects of selling a property that require **time and expertise**. Relying on a broker can **save time and effort** compared to selling a property privately. Selling a property independently requires a **significant time commitment** and **specific skills**. In most cases, the **broker's commission can be deducted** from the **real estate capital gains tax**, reducing the **overall cost** of using a broker. Brokers possess **in-depth knowledge of the local market** and **negotiation skills** that can lead to a **better sale price**. **Market experience and negotiation tactics** are crucial to achieving the **best possible outcome** in a real estate transaction. While real estate broker **commission fees** represent a cost, the fact that these commissions are often **tax-deductible** and that brokers can potentially **secure a higher sale price** due to their **market knowledge and negotiation skills** suggests that the **added value** of using a broker can **outweigh the direct cost**. The growing emphasis on **online property valuation tools** indicates an **increasing consumer interest** in understanding their **property’s value in advance**. While these tools provide **an initial estimate**, the **experience of a human broker** remains **crucial** for a **comprehensive evaluation** that takes into account **all relevant factors and market nuances**, ultimately **influencing the final sale price**. --- ### **Personalized Investment Guidance** Independent investment advisors can offer **impartial and tailored advice** based on **individual needs and risk profiles**. Investment recommendations should be **personalized** to align with an individual's **financial goals, time horizon, and risk tolerance**. Advisors who operate under a **fee-only compensation model** do not earn **commissions on products**, ensuring that their recommendations are made **solely in the client’s best interest**. This model minimizes **potential conflicts of interest**. Potential savings with an **independent investment advisor** can reach **up to 90%** compared to **traditional bank investments**, thanks to **transparent fees** and access to a **wider range of cost-effective investment options**. **Traditional financial institutions** may have **higher fees** and a **limited selection of in-house products**. Advisors can help **develop personalized investment strategies** to **maximize returns and minimize risk**. A **well-defined investment strategy** is essential for achieving **financial goals**. Independent advisors provide **ongoing support and investment monitoring**, adjusting strategies as needed. **Investment management is a continuous process** that requires **monitoring and adjustments** based on **market conditions and individual circumstances**. The significant claim of **savings of up to 90%** with independent investment advisors compared to **traditional bank investments** suggests a **notable difference** in **fee structures and product offerings**. This highlights the **potential for consumers** to **significantly reduce investment costs** by choosing an **independent advisor**. The **growing availability of online investment platforms** and **robo-advisors** presents both an **opportunity and a challenge** for human investment advisors. While these platforms offer **lower fees and convenience**, they may **lack the personalized advice** and **comprehensive financial planning** that a **human advisor can provide**, especially for **complex financial situations**. The **"personalized guidance"** offered by brokers remains a **key differentiator** and a **valuable proposition** in this **evolving landscape**.